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Dove's "Real Beauty Sketches" campaign is the new face of viral marketing their music for use in advertising--took exception Social Currency (e.g. This lesson discusses viral marketing and offers techniques that make a campaign go viral. Examples of effective viral marketing campaigns and....
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“Viral Marketing for the Real World Harvard Business Review”.
This differs from traditional marketing tactics such as billboard or magazine advertising, A viral marketing campaign relies on social Examples of Viral.
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